Reference relevant customer stories from the Value Proposition
[Continue with a 1-sentence customer story from the customer stories from the salesperson's value proposition that matches the prospect’s company industry/products. Introduce customer story as a real-world proof point connected to the pain of prospect. Start with phrase like: "Teams like [name of the company from customer story] saw [result/outcome from the same customer story]"]
Use data from the Research agents
The logic here is to instruct the Agent to use contextual information from a specific enrichment criterion:
Noticed [continue this sentence based on the information from the enrichment criterion "Mergers & Acquisitions" in a conversational way in 20 to 25 words.]
Make sure to use conditional rules.
Otherwise, if you're doing something more complex (like using multiple Research agents in the Play), use this formulation:
[if enrichment criterion "Mergers & Acquisitions" is empty/not found then skip this sentence, otherwise continue by using the information from the enrichment criterion "Mergers & Acquisitions" in a conversational way in 20 to 25 words. Start your sentence with "Noticed"]
Personalize based on the Persona's frustrations
How are you managing [read the prospect's company business description, company product description, and prospect's unique insights. Continue the sentence with an illustrative (situational) example highlighting the prospect's frustration that is the most relevant based on the homework and considering the prospect's unique insights, the prospect's company business description]?
Automatically identify the prospect's spoken language and write content in that language.
Add this at the top of your Play instruction:
[Language instructions: Decide what language the prospect speaks based on the prospect's LinkedIn information, such as summary, position history descriptions, and job title languages, then generate your final answer according to the identified prospect's language. You must interact in the prospect's language regardless of the salesperson's language. Strictly ignore the language used by the salesperson and ONLY respond in the prospect's language.]
Reference competitor battlecards from Value Proposition based on competitor of the prospect
Since making the switch from [competitor name], they [continue the sentence by listing 3 bullet points of areas they saw improvement from the "Competitor battle cards" based on [competitor name] from the salesperson's company value proposition]
Note: This works if you have a Research Agent that finds the name of the competitor that the prospect is using.
You also need to have Competitor battle cards set up on Value Proposition.