This article contains prompt-snippets you can drop into your Plays to add sections to your outreach that is structured and consistent, while leaving room for your Agents to pick the best signals, messaging and context that fits.

Reference relevant customer stories from your Value Proposition

[Continue with a 1-sentence customer story from the customer stories from the salesperson's value proposition that matches the prospect’s company industry/products. Introduce customer story as a real-world proof point connected to the pain of prospect referenced in this play. Start with phrase like: "Teams like [name of the company from customer story] saw [result/outcome from the same customer story]"]

Use specific data from the Research agents

The logic here is to instruct the Agent to use contextual information from a specific research agent by referecing the agent name in quotes:

Noticed [continue this sentence based on the information from the enrichment criterion "Mergers or Acquisitions" in a conversational way in 20 to 25 words.]

Pro Tip: When referencing specific research to include, make sure to assign conditional rules so they Play only generates when those research agent/s have positive results:

Otherwise, if you're doing something more complex (like using multiple Research agents in the Play), use this prompt to ensure the Play agent has a fallback option:

[if enrichment criterion "Mergers or Acquisitions" is empty/not found then skip this sentence, otherwise continue by using the information from the enrichment criterion "Mergers & Acquisitions" in a conversational way in 20 to 25 words. Start your sentence with "Noticed"]

Personalize based on the Persona's frustrations

How are you managing [read the prospect's company business description, company product description, and prospect's unique insights. Continue the sentence with an illustrative (situational) example highlighting the prospect's frustration that is the most relevant based on the homework and considering the prospect's unique insights, the prospect's company business description]?

Automatically identify the prospect's spoken language and write content in that language.

Add this at the top of your Play Instructions:

[Language instructions: Decide what language the prospect speaks based on the prospect's LinkedIn information, such as summary, position history descriptions, and job title languages, spoken langagues, then generate your final answer according to the identified prospect's language. You must interact in the prospect's language regardless of the salesperson's language. Strictly ignore the language used by the salesperson and ONLY respond in the prospect's language.]

Reference competitor battlecards from Value Proposition based on competitor of the prospect

Since making the switch from [competitor name], they [continue the sentence by listing 3 bullet points of areas they saw improvement from the "Competitor battle cards" based on [competitor name] from the salesperson's company value proposition]

Note: Obviously, this is most likely to properly land if you have a Qualification or Research Agent that finds the name of the competitor/s that the prospect is using.
Otherwise, at best you'll need to hope that they've heard of/worked with that competitor to understand the message. Or at worst, you've just given your prospect a new competitor to look into.

You also need to have Competitor battlecards section set up in your Value Proposition for the Play Agent to draw knowledge from!