Overview

What is the Value Proposition?

Your value proposition is one of the most important inputs in the Agent Training Center. It gives your AI agents the context they need to craft relevant account research, plans, and emails.

The Value Proposition in Evergrowth is a place where you define, update, and manage your company’s value proposition, key features, unique selling points, customer stories, and competitive positioning. This information is used by Evergrowth’s AI agents to ensure all workflows, messaging, and persona definitions are always aligned with what your company does and benefits of your solution.

When should I use it?

When you launch a new product or update your product offerings.
When you want to update your company’s benefits, features, or unique selling points.

Before You Start

You must have Admin access to configure Agent Training Center in Evergrowth.

Step-by-Step Guide

Update the Value Proposition in the Agent Training Center

Use this process when you need to add, edit, or update your company’s value proposition so that all AI agents and personas reflect the latest messaging.

Navigate to the Agent Training Center >> Value Proposition section.
Add new value proposition points or edit existing ones as needed. For example, include new use cases, product features, or updated benefits. If you have launched a new product or changed your offering, make sure to include those details.
1. Describe Your Product or Service Offering
  1. Write a clear, one-sentence description of what your company offers.
  2. Keep it simple — avoid jargon so the agents can interpret it easily.
  3. Example: “An AI-powered platform that automates deep account research for B2B sales teams.”
2. List Key Features
  1. Break down the main features of your product or service.
  2. Connect each feature to a customer pain point it solves.
  3. Tip: Internal product docs and marketing one-pagers are great sources.
  4. Examples:
    “Automated account briefs (saves hours of manual research).”
    “AI-assisted email drafting (improves personalization at scale).”
3. Highlight Customer Benefits
  1. Explain the outcomes and advantages customers gain by using your solution.
  2. Differentiate yourself from competitors where relevant.
  3. Tip: Start sentences with verbs like save, reduce, improve, accelerate.
  4. Examples:
    “Save reps 10+ hours per week on account research.”
    “Ensure consistent messaging across all accounts.”
    “Shorten ramp-up time for new reps by 30%.”
4. Add Customer Stories
  1. Add as many proof points as possible — the more stories, the richer the context for agents.
  2. Include customer names (if allowed), use cases, and measurable impact.
  3. Tip: Repurpose website case studies, sales decks, or customer success slides.
  4. Examples:
    “Acme Corp used our platform to cut rep onboarding time by 30%.”
    “Beta Inc. scaled personalized outreach to 2,000 accounts with the same team size.”
5. Add Custom Sub-Sections (Optional)
  1. If your company messaging doesn’t fit neatly into these four categories, you can add more sub-sections.
  2. This gives you flexibility to include extra context that matters for your go-to-market approach.
  3. Examples of useful custom sub-sections:
    Competitive Differentiators: Call out what makes you stand out from alternatives.
Click “Publish” to update the value proposition.

FAQ

Why is it important to keep the value proposition updated?

Keeping the value proposition updated ensures that all GTM AI agents, personas, and messaging taps into your current product offerings and market positioning.

Can I add new use cases or product features to the value proposition at any time?

Yes, you can add new points, use cases, or product features to the value proposition at any time. Once published, the system will update all related personas and workflows automatically.

Do I need to manually update personas after changing the value proposition?

No, Evergrowth automatically regenerates personas and updates their value propositions and objection handling based on the latest value proposition input.

Value Proposition Points