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Pipedrive Integration

Learn how to configure & use our 2-way Pipedrive CRM integration

Updated over a month ago

With our Pipedrive integration, you can enable a 2-way sync between Evergrowth and your CRM.

This allows for the Accounts, Contacts, Research, and Plays created in Evergrowth to enrich the CRM data viewed by your Customer-Facing teams.

It also gives your users access to Evergrowth Agents and Workflows without having to leave their system of choice!



Part 1 - Setting up your Evergrowth Connection

Creating the Connection

Step 1) In Evergrowth, head to Integrations ➡️ Pipedrive, then click Continue

Step 2) In the pop-out window, enter your API Key and Subdomain from Pipedrive

Step 3) Click Connect

Finding these Values

Subdomain

Get your subdomain by opening Pipedrive and copying this part of the URL:

API Key

Step 1) In Pipedrive, go to My Account ➡️ Personal preferences ➡️ API

Step 2) Click Generate new token

Step 3) Copy this and return to Evergrowth to paste it into the configuration window


Part 2 - Connecting your Fields

Prep: Creating fields in Pipedrive

For any field, data, or agent-output you wish to pass to your CRM, you should create a field first.

Inside Pipedrive, go to Settings, open Data fields and create any fields for Persons (Contacts) & Organizations (Accounts) where needed:

Note: Your team (or our Evergrowth team) can create these additional fields for you while performing your CRM ↔️ Evergrowth Field Mapping

Mapping Fields

Step 1) Within Integrations ➡️ Pipedrive, navigate between the Accounts & Contacts tabs to map fields for each record type
Step 2) Alongside an Evergrowth field you wish to connect to Pipedrive, click the pencil icon to edit:

Step 3) Within the pop-out view, select the Pipedrive field to connect (and optionally set a custom Sync Direction)

Step 4) Click Assign to save

Repeat steps 2 - 4 until all the research, contact details, plays etc that you wish to sync between Evergrowth and Pipedrive have been connected

Fields marked "Required" MUST be assigned for the Integration to be completed.

You should ensure the 2 core identifiers are connected like this:

  • Evergrowth: Account Unique ID is mapped to Pipedrive: EG-ACC-ID

  • Evergrowth: Contact Unique ID is mapped to Pipedrive: EG-CON-ID


Field Examples & Suggestions

The below doc lists the field we typically map between Evergrowth and your CRM.

For those you want to connect, ensure they are created in your Pipedrive data model using the suggested data types:


Part 3 - Customizing your Integration

Selecting the Sync direction

"Sync direction" defines how data moves between Evergrowth and your CRM for mapped fields.

  • Evergrowth ↔ CRM: Data syncs both ways. Changes in either system update the other.

  • Evergrowth ← CRM: Data syncs only from the CRM to Evergrowth. The CRM is the source of truth.

  • Evergrowth → CRM: Data syncs only from Evergrowth to the CRM. Evergrowth is the source of truth.

Global vs. Field-specific Sync Direction

The global sync direction sets the default data flow for the entire record type.

(i.e. Accounts can have a different default global sync direction to Contacts)

NB. You can set the sync direction for individual fields, but only if the global setting allows it.

If a direction is blocked globally, fields cannot override it.

For Example, let's assume your global sync direction for Accounts is:
• Evergrowth ← CRM


Here you will not be able to configure any fields to have the sync direction of:

• Evergrowth → CRM

• Evergrowth ↔ CRM

Configuring Outbound filters

Outbound filters let you define conditions that control which Accounts and Contacts are synced from Evergrowth to your CRM.

Only records that meet these conditions will be included in the sync.

Step 1) While in Integrations ➡️ Pipedrive, alongside Outbound filters, click Manage

Step 2) Assign your rule/s for which Evergrowth Accounts should be valid to sync to your CRM

Note that you can use AND as well as OR for the conditions logic

Step 3) Hit Save to store your new filter criteria

You should configure Outbound Filters for both Accounts and for Contacts

Do this by switching tabs before you click Manage:

Recommended Filters

Standard Best Practice

Below are the simplest filters we recommend for records you push to Pipedrive:

  • For Accounts: ICP = Yes

  • For Contacts: IBP = Yes

Advanced Examples

You can also expand these filters to be more selective about the records & data-quality that Evergrowth pushes to your CRM.

Account Example
The below filter will only push Accounts where Evergrowth has successfully found a Contact (or where contacts already existed):

Contacts Example
The below filter will only push new contacts if they have Safe to Send Email Addresses or a Phone Number populated:


Setting a default CRM Sync Workflow

When records are pushed from Pipedrive to Evergrowth, you can configure an Evergrowth workflow which launches automatically, immediately passing those Pipedrive records to your Evergrowth Agents to work with:

Step 1) In Evergrowth, go to Automations ➡️ Workflows

Step 2) Click ☑️ Set Default Workflows

Step 3) Under "CRM Sync" for Accounts & Contacts, select the Evergrowth workflow you wish to automatically launch

Coming Soon 👀

Soon, you'll be able to specify different workflows for CRM sync based on records being created in your CRM (e.g. for new inbound leads) vs updated in your CRM (e.g. after being flagged for dormant recycling)


Part 4 - Enabling & Bulk-Synchronization

Once your Integration is fully configured, it's time to get both your CRM and Evergrowth data sets in sync.

Step 1) First, to get both systems aligned, you can launch initial sync to create relationships between Evergrowth and your CRM by clicking Sync ➡️ Initial

For a simpler initial sync (if you only want to create the relationship between Evergrowth and your CRM without creating or updating any records) leave the below options unchecked and click Launch:

NB. Depending on the size of your CRM repository, this task may take a while to finish

Step 2) Once this is completed, you can enable the integration, so the systems will stay in sync going forward:

You must do this for both Accounts and Contacts on their respective tabs


Troubleshooting

If you have set up fields incorrectly or experience any other issues with the data synchronisation, Evergrowth will display these issues for you to remedy in the below places:

  • Logs: for individual record success/error information

  • Sync History: For overviews of tasks where many records sync between Evergrowth and Pipedrive

    • Clicking the magnifying icon reveals the status, number of records sync'd and any records which failed to sync:

To find and investigate these issues, open one of these tabs to find the Validation errors to see where the issue lies and how you can fix it:

Usually the error messages will be simple explanations that require a simple fix!


For example, changing field types, updating dropdown options so that both Evergrowth & Pipedrive have compatible values, or clearing up duplicates

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