Overview
What is the Agent Training Center?
The Agent Training Center is the central hub in Evergrowth where you define and manage all the core knowledge that GTM AI agents use. Think of it as the "brain", "memory", “context”. Here, you set up your value proposition, ideal customer profiles (ICPs), personas, ecosystems, verticals, and key accounts. This information powers all agent-driven workflows, including company qualification, research, and content generation (like personalized emails and account plans).
When should I use it?
When launching new verticals, products, or targeting new markets.
When you need to update or refine your ICPs, personas, or value propositions.
When you want to ensure all agents are using the latest company knowledge for qualification, research, and outreach.
When you need to test or train new research or qualification agents.
Before You Start
You must have Admin permissions to configure the Agent Training Center.
Step-by-Step Guides
Setting Up the Agent Training Center
Set up the core knowledge about your company and target market that will power all your AI agents.
Note: Each step below links to a dedicated in-depth article.
Navigate to the Agent Training Center in Evergrowth.
Enter your company’s value proposition, unique selling points, and product benefits, customer stories and competitor battle cards.
Define your main Ecosystems & Verticals and add them using the provided templates or manually.
For each ecosystem, set up relevant Verticals (e.g., fintech, insurance, manufacturing).
Add Qualification Agents for each ecosystem and vertical. Define the criteria that make a company a fit (e.g., business activity, employee count, revenue, website features).
Set up Research Agents to collect additional data points and signals (e.g., hiring trends, mergers, product launches).
(Optional) Use the Research Agent Sandbox to test and refine your qualification and research agents.
Create Persona Cards and assign to relevant verticals. Personas should be grouped by department or function (e.g., Sales, Marketing, Finance) rather than job title. For each persona, define job titles, responsibilities, KPIs, frustrations, value propositions, objections, and use cases.
(Optional) Add Key Accounts by importing your list of strategic accounts & assign Personas to them.
(Optional) Add your Industry jargons (abbreviations/terms) so sales team would have quick access to niche business language.
FAQ
What is the Agent Training Center in Evergrowth?
The Agent Training Center is the central location where you define all the knowledge, logic, and criteria that Evergrowth’s AI agents use for qualification, research, and content generation. It acts as the "brain" for your agents, ensuring all workflows are aligned with your GTM strategy.
What information should I add to the Agent Training Center?
You should add your value proposition, customer stories, competitor battle cards, ecosystems (industry groups), verticals (subdivisions within ecosystems), personas (grouped by department or function), qualification agents, research agents, and optionally key accounts.
How do ecosystems and verticals work in the Agent Training Center?
Ecosystems are broad industry groups (e.g., banking, manufacturing). Each ecosystem contains verticals (e.g., fintech, life insurance, heavy machinery). Each vertical can have its own qualification agents and personas.
Why is it important to group personas by department or function?
Roles vary widely across companies based on company size, industries, so grouping personas by department or function (e.g., Sales, Marketing, Finance) ensures agents can accurately find and engage the right contacts, regardless of specific job title variations.
What is the research agent sandbox?
The research agent sandbox is a testing area where you can train, test, and refine your research and qualification agents. It provides a quick feedback loop to see how agents perform and what data they return.
How often should I update the Agent Training Center?
You should update the Agent Training Center whenever your GTM strategy, ICPs, personas, or value propositions change. Regular updates ensure all agents use the most current information.
Additional Notes & Tips
Spend extra time defining your personas and ecosystems, as these are critical inputs for the entire system.
The quality of your persona cards directly impacts the accuracy of contact finding, role-play sessions, and personalized messaging.
Use the research agent sandbox to quickly iterate and improve agent instructions before deploying them in production.
Regularly review and refine qualification and research agents to adapt to changing market conditions or GTM strategy.
The Agent Training Center is foundational. Incomplete or outdated information here will affect all downstream workflows and agent outputs. Prioritize accuracy and completeness.